Students From Austin’s Lanier High School
To Attend “The Warner Sound Captured By Nikon”
Kids Will Get Rare Opportunity To Mingle With WMG Stars and Learn Photography From The Legendary Robert Knight
Nikon Inc. and Warner Music Group will partner with Music Unites—a non- profit organization that provides music education to students in under- served school districts—for a very special event to be held later this week at their upcoming residency at South by Southwest® Music & Media Conference (SXSW®) in Austin, Texas. “The Warner Sound Captured by Nikon” will present two days and three nights of stellar showcase performances at Austin’s famed La Zona Rosa, slated for March 13th through 15th.
Music Unites, which works towards transforming inner-city landscapes by empowering urban youth through music education, is giving five deserving students from Austin’s Lanier High School the opportunity to attend “The Warner Sound Captured by Nikon” on Wednesday, March 14th, where they will meet Warner Bros. recording artist – and Music Unites ambassador – Gary Clark Jr. The students will each receive Nikon cameras and participate in a workshop with renowned rock photographer Robert Knight before getting an exclusive chance to photograph Clark and other live performances from “The Warner Sound Captured by Nikon.”
Lanier High School, an inner-city school in the heart of Austin, is home to over 1500 students. The five students chosen to attend “The Warner Sound Captured by Nikon” were selected based on their passion for music and photography.
“It’s cool to meet people that make their living taking photos and making music,” said senior Lanier High School student Christian Luna. “I like knowing that there are other opportunities out there, and that we can apply what we learn to life after high school.”
“Our students live in the live music capital of the world, but rarely have the means to participate in South by Southwest,” said Lanier High School yearbook adviser Abi Smithey. “This is an awesome opportunity to let them see what they can aspire to be, and also to show them that there are corporations out there that are interested in investing in their future.”
An official SXSW showcase, “The Warner Sound Captured by Nikon” will see live performances by a wide array of artists from Atlantic Records, Warner Bros. Records and other WMG labels; all SXSW badge-holders are welcome and a limited supply of tickets will be sold at the door. Evening showcase headliners include Santigold and Chuckie on Tuesday, March 13th, Gary Clark Jr. on Wednesday, March 14th, and T.I. and B.o.B on Thursday, March 15th. Daytime showcases will feature stripped-down sets from headliners fun. on Wednesday, March 14th and Kimbra on Thursday, March 15th. Other artists slated to perform at “The Warner Sound Captured by Nikon” include Theophilus London, Dr. John, Wale, Stalley, Geographer, Crystal Fighters, Flux Pavilion, Ed Sheeran, Meek Mill, Avalanche City, LP, Doctor P, Dale Earnhardt Jr. Jr., Curren$y, Outasight, The Chain Gang of 1974, The Staves, Neon Hitch, We Are Augustines, and Punch Brothers.
All three evening showcases will be live-streamed on Nikon HD-SLR cameras via Warner Music Group’s original YouTube Channel, “The Warner Sound,” set to launch Tuesday, March 13th at www.youtube.com/thewarnersound. Built around exclusive access to superstars, celebrities and breaking talent, “The Warner Sound” will offer an eclectic mix of specially produced programs, all with music at their core. The digital destination will embrace a broad spectrum of genres and formats, from artist interviews, back-stage documentaries and live events to animated series, scripted comedy and experimental concepts that take advantage of YouTube’s unique technology. Select programs will give fans the chance to decide the direction of the action, interact with artists or offer feedback. Accessible worldwide, “The Warner Sound” will also feature rare films from Warner Music’s vaults as well as material from artist channels. For more information, please visit www.thewarnersound.com and www.facebook.com/thewarnersound.
“The Warner Sound Captured by Nikon” will officially get underway on Wednesday, March 14th with a performance from Royal Teeth, the just-announced winners of WMG and Nikon’s “Your 1 Shot” contest. The Louisiana-based indie-pop sextet were selected by a stellar panel of music industry experts, including A&R executives from both Atlantic Records and Warner Bros. Records as well as guest artists from each label’s prestigious roster. Royal Teeth will also receive Nikon’s new portable camera with interchangeable lenses, the Nikon 1 J1, to capture their most memorable SXSW moments.
Nikon is set to host several shooting activities on-site at “The Warner Sound Captured by Nikon” including a practical HD-SLR workshop on how to make a music video hosted by filmmakers The Bui Brothers on Tuesday, March 13th as well as experiential shooting opportunities during daytime music performances with legendary rock photographer Robert Knight.
“The Warner Sound Captured by Nikon” is presented by Nikon, Inc., with additional sponsorship provided by TIGI Haircare. TIGI’s Bed Head is proud to be the official hair care partner of “The Warner Sound Captured by Nikon,” providing fans the opportunity to primp before they rock out at the show! What’s more, fans attending “The Warner Sound Captured by Nikon” can experience Rocksmith on-site, the only game where players can plug a real guitar into their video game console and learn to play. Texas Land & Cattle Steak House will provide complimentary authentic Texas steak house fare during the day showcases, with beverages provided by Pepsi and snacks provided by Doritos. Skullcandy is excited to be the official audio partner of “The Warner Sound Captured by Nikon,” whose showcases embody the diversity and spirit of SXSW. Skullcandy is proud to be part of the events.
Follow @thewarnersound on Twitter (https://twitter.com/thewarnersound) for up-to-the-minute news about WMG’s SXSW® showcases at “The Warner Sound Captured by Nikon.”
ABOUT NIKON: Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the new Nikon 1 advanced camera with interchangeable lens system. In 2011, production of NIKKOR lenses surpassed 65 million, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit https://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook at https://www.facebook.com/nikon and get the latest news and information from Twitter by following @Nikon_USA.
ABOUT WARNER MUSIC GROUP: With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world’s leading music publishers, with a catalog of more than one million copyrights worldwide.
ABOUT MUSIC UNITES: Music Unites is a NY based non-profit organization that is dedicated to bringing music education to underprivileged children in under funded inner city school systems. Gary Clark Jr. is a Music Unites artist ambassador for the charity’s after-school guitar program at The Women’s Academy of Excellence in the Bronx which was launched in January 2012 with the support of Rolling Stone magazine. As part of this program, Gary Clark Jr. helps students gain the education, exposure and experience of the same instrument that he is best known for mastering.
Source: Warner Music Group
