Warner Music UK announced today that it had entered into a partnership with S-Curve, the full-service music company founded and run by Steve Greenberg. Under the terms of the agreement, Warner Music UK will license S-Curve’s repertoire for all territories excluding the U.S. and Canada. The wide-ranging deal covers new releases from S-Curve’s impressive roster of artists, and includes synchronization opportunities and expanded rights activity. Among the material planned for 2012 are highly-anticipated new albums from multi-platinum-selling soul singer Joss Stone and critically acclaimed singer-songwriter Diane Birch. The label’s current roster also includes R&B legend Betty Wright, and up-and-coming artists such as alternative pop/rock band We The Kings, the multi-talented performer Nikki Jean and Andy Grammer, whose debut record is certified gold in the US.
S-Curve Records was founded in 2000 by Greenberg, a song-writer, Grammy-Award winning producer and former Mercury and Columbia Records executive. Based in New York, the label launched the career of Joss Stone and was also behind massive hits such as Fountains of Wayne’s “Stacey’s Mom” and “Who Let the Dogs Out” by The Baha Men. After a brief hiatus, the label re-launched in 2007, and has since released records by music icons Tom Jones and Duran Duran, supergroup Tinted Windows and punk rock trio Care Bears On Fire, among others.
Steve Greenberg said “I’m thrilled that S-Curve has signed an ex-North America deal with Warner Music UK. Christian and his team are true music people, filled with passion for songs and artists. I look forward to great success for our artists around the world. I started my career at Warner Music International some years ago, and so personally it’s really exciting to come full circle.”
Christian Tattersfield, CEO, Warner Music UK, said “Steve and his team at S-Curve are adept at spotting truly unique talents, who make highly original records, with the potential to reach global audiences. Steve’s own abilities as a songwriter and producer combine with his understanding of the business to enable him to provide artists with invaluable support, both creatively and commercially. That is what makes this partnership so exciting: our shared vision, focus and determination to break new artists and develop long-term careers. We are looking forward to being S-Curve’s partner outside of North America as we help their artists reach passionate fans around the world.”
About Warner Music Group:
With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world’s leading music publishers, with a catalog of more than one million copyrights worldwide.
About S-Curve:
S-Curve is a full-service music company, involved in recorded music, music publishing and ancillary rights management. S-Curve also holds equity stakes in numerous music-related internet startups, including interactive video platform Interlude, social marketing company Hashtag Art and ad network Selectable Media (formerly Nabbr).
Source: Warner Music Group
