Nigerian superstar Flavour has signed a joint deal with Warner Music Africa and Africori, which will see his future releases distributed through them both. Flavour will be able to leverage Warner Music’s global network and utilise its best-in-class A&R and marketing teams, offering new opportunities for growth and collaboration.
He is famous for his unique fusion of African rhythm, highlife, and contemporary jazz. Flavour is undoubtedly one of the biggest names in African music, having amassed more than 1.1 billion views on YouTube and selling over 5 million albums worldwide.
Speaking on the news, Flavour says, “I’m excited to be working with Warner Music and Africori on this latest chapter of my career. It’s important to me that I partner with a company that shares in my artistic vision, and that’s exactly what I have here!”
Yoel Kenan, CEO, Africori, adds, “We welcome Flavour to the team. His energy, innovation, and unique sound define the appeal that African music enjoys today. We look forward to working together in the next stage of his career, continuing to grow his audience and amplify his sound in new places.”
Temi Adeniji, Managing Director, Warner Music Africa, finishes, “Signing Flavour is a significant milestone in our plans for growth and development and signifies our commitment to empowering world-class artists. It’s artists like Flavour who will continue to shape the future of the African music industry.”
The signing of Flavour continues the positive momentum for Warner Music Africa and Africori, with the businesses recently announcing the launch of Warner Music Africa Francophone, an expansion of their existing joint venture focusing on French-speaking Africa.
Born in Enugu and hailing from Anambra State, Flavour, whose real name is Chinedu Okoli, is popularly known as Flavour N’abania or, more recently, as the ‘Flavour of Africa’, and is recognised as Africa’s Highlife King. Over his two-decade career, he’s performed alongside the likes of Akon, Ciara, French Montana, Lauryn Hill, Rick Ross, and Snoop Dogg.
