ADA, the global independent music distribution and artist services arm of Warner Music Group (Nasdaq: WMG), announced it has acquired music-tech start-up RSDL.io. The tool provides automated accounting and a simplified view of multiple revenue streams, empowering artists and labels to efficiently manage their business.
Cat Kreidich, President, ADA, said, “RSDL.io’s state-of-the-art technology directly addresses the complex needs of independent artists and labels. Integrating this platform into our company’s network advances our ability to deliver practical solutions to our partners across the globe.”
Founded by seasoned technology executives Mike Holmes, Jim Sella, and Bill Sella (both formerly Cisco) and music industry veterans Alex Brahl (S7 Management) and Shep Goodman (multi-platinum writer & producer), RSDL.io combines enterprise technology with the sensibilities of the modern music industry. With a comprehensive suite of features, the tool seamlessly facilitates payments, manages splits and recoupments, and allows for multi-level artist and contributor payout functionality and insights.
Holmes (Founder & CEO) will join the WMG tech team leading product solutions for RSDL.io, alongside Sella (Founder & CTO), who will play a key role in integrating the application into the ADA ecosystem and adding a new roadmap of features. Sella has 20+ years experience running tech and software development in start-ups and some of the largest communication companies in the world, including spearheading the creation of several industry-changing products in telecommunications.
